Problem statement:
Users clicking “free trial” are dropping off before completing data forms.

Solution:
Start by showing users value and allowing them to continue with a low touch single-sign-on approach.

Results:
60% increase in conversions to MQL and a drastic reduction in ineligible accounts for the sales team.

Work performed:

• Competitive research
• UX patterns and best practices research
• Internal stakeholder workshops
• User testing
• User flows
• Wire framing
• Prototyping
• High fidelity designs
• Collaboration with engineering to build

Problem statement:
Create a branded, consistent design system to be used by the UX team and developers. The components should translate to what is build in the product to the pixel.

Solution:Create a componentized design system inside of Figma complete with a structured design system that reflects the styling applied in the product.

Results:
Quicker iteration on new features and UX changes.

Work performed:

• UX patterns and best practices research
• Internal stakeholder workshops
• Wire framing
• Prototyping
• High fidelity designs
• Collaboration with engineering to implement

Problem statement:
The product is being acquired by a new company with different branding requirements and more specific use case.

Solution:
Adapt the functionality to meet the needs of the new company and their growing customer base. Brand the experience to match the acquiring company’s guidelines.

Results:
Launching the platform to be available for over 50,000 customers as a part of a larger software offering.

 

Work performed:

• Internal stakeholder workshops
• Wire framing
• Prototyping
• High fidelity designs
• Collaboration with engineering to build

Brief:
Using Periodic’s white label booking software, we needed to create custom experiences for each of our customers. The goal is to make our product feel like it was custom build just for them.

Result:
Using the companies branding guidelines I would create mockups of the proposed site design and go over them with the customer. I would then implement these in the CSS of the site itself to ensure it was ready to launch into a production environment.

 

Work performed:

• Customer collaboration
• High fidelity designs
• Review
• Implement in the CSS editor of our product
• Collaborate with engineers as needed for issues that arise